Last year the Royals had a fantastic promotion where they gave away a replica Billy Butler jersey.  Many teams this season have taken this idea and are giving away jerseys for their own up and coming players.
The Royals decided to repeat this promotion but instead of honoring one of their players (say Zack Grienke, Joakim Soria or Mike Aviles) they decided to have a nameless jersey #40 jersey to celebrate the teams 40th anniversary.
What makes this a bad promotion a terrible promotion (a good promotion would have been a throw-back Lou Pinella jersey)  is that #40 is worn by Kyle Farnsworth who is single handedly responsible for over half the teams losses.  This may prove to be even less popular than last years Tony Pena Jr. Bobble Head night.